Weaving branded messaging into Guide the Goondu
Industry: Government
Objective: Raise awareness about e-commerce and loan scams on the rise in Singapore and how to avoid them
Approach: In our popular Guide the Goondu series, we invite two experts to guide the two “goondus”
Social: Branded Video (Facebook, Instagram, YouTube)
The video was viewed more than 334,000 times during its campaign period