Weaving branded messaging into Guide the Goondu

Industry:  Government

Objective: Raise awareness about e-commerce and loan scams on the rise in Singapore and how to avoid them

Approach: In our popular Guide the Goondu series, we invite two experts to guide the two “goondus”

Social: Branded Video (Facebook, Instagram, YouTube)

The video was viewed more than 334,000 times during its campaign period