Weaving branded messaging into Guide the Goondu

Industry:  Government

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Objective: Raise awareness about e-commerce and loan scams on the rise in Singapore and how to avoid them

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Approach: In our popular Guide the Goondu series, we invite two experts to guide the two “goondus”

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Social: Branded Video (Facebook, Instagram, YouTube)

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The video was viewed more than 334,000 times during its campaign period