Popular TikTok Trend

Industry:  Education

Objective: Raise awareness about NYP's Open House and Overseas Exchange Programmes

Approach: Using TikTok to reach our target audience, we tapped on the popular “Woah” TikTok challenge, and made a Global “Woah” with NYP’s students

Social: TikTok

The video was viewed more than 280,000 times during its campaign period

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