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What's Next is a series initiative by Insights by Hepmil & SGAG. This report covers two chapters - sponsored secrets & tribe.

Sponsored secrets tells you what your top priorities should be when it comes to sponsored content across the different social platforms.

Tribe entails information on whether you should focus on building your own brand community, or whether tapping into a creator-led community can be just as (or more) effective for your brands/products.

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SGAG worked in collaboration with TrendWatching for the purpose of this report.


The pandemic caused a rise in the usage of digital platforms and caused heightened consumer expectations.
Highlights of the report include the importance of creating virtual experiences, the growth of live selling and shoppertainment, the impact of humourous and relatable content, and how to make sponsored campaigns work amongst Millennials and GenZs.

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