SGAG Cast up for a challenge!
Industry: Beauty & Cosmetics / FMCG
Objective: Drive event traffic towards Kiehl’s Calendula Toner, specifically amongst younger Gen Z consumers
Approach: We activated our casts to attend the Kiehl’s Calendula-mart event, challenging them to help Jacky get the right products and prepare him for a date
Social: Instagram Stories
Success! The Instagram Stories achieved a total 157K cumulative views across the snaps