SGAG Cast up for a challenge!

Industry:  Beauty & Cosmetics / FMCG

Objective: Drive event traffic towards Kiehl’s Calendula Toner, specifically amongst younger Gen Z consumers 

Approach: We activated our casts to attend the Kiehl’s Calendula-mart event, challenging them to help Jacky get the right products and prepare him for a date

Social: Instagram Stories 

Success! The Instagram Stories achieved a total 157K cumulative views across the snaps