reality style CHALLENGE

Industry: F&B

Objective: To change perceptions on Kopitiam, highlighting the affordability and variety of set meals

Approach: We challenged our casts to team up and go to 4 different Kopitiam outlets to put together the best $6 set meals, with the winning team getting their set meals offered at selected Kopitiam Outlets 

Social: Video (Facebook, Instagram, Youtube)

The video was viewed more than 120,000 times during its campaign period