COMEDY WITH A TWIST

Industry:  F&B, Fintech

Objective: Create mass awareness and talkability in the market that GrabPay can now be used at McDonald’s

Approach: We dramatize an insecure boyfriend having lunch with his girlfriend and her guy best friend to weave the product and message into the video

Social: Video (Facebook, Instagram)

The video was viewed more than 520,000 times during its campaign period