WHO ARE THE GEN zS?

It’s no secret that Gen Zs are digital natives. Born between 1995 to around 2010s, the Gen Z age ranges from around 10 to 25 in 2020. They are adept at using social media and technology. This changes how digital marketing connects with them.

Despite being one of the most important consumers of the future, little is known about how they see the world and their relationship with media. In this collaboration with Havas Group Singapore, we’ve uncovered 5 codes that Gen Zs in Singapore live by to help brands and marketers like you to engage with them.

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